The document, Lessons from a Landslide, states that the particular challenges facing the Labor Party include preparing for a possible suspended parliament and describing a longer-term narrative of change. Written by political historian Anthony Broxton alongside Labor in Communications, a network of party supporters in the media and public relations industries, the study’s recommendations include some direct echoes of Blair’s tactics. Subscribe to the First Edition, our free daily newsletter – every morning at 7am One is the simplicity and consistency of the message, with the report claiming that it “works as well as it did 25 years ago”, highlighting the contrast between the ubiquitous Boris Johnson slogan “Get Brexit Done” in 2019 and the many who used it. then the Labor. Another recommendation was to work with a hostile right-wing press: “The idea of a crisis in Conservatism, which is beginning to develop in the media, can be incorporated into a more substantial argument about the Workers’ call for change.” Specifically to Starmer, the study said the key to the Labor Party’s success would be “whether it can neutralize the inevitable criticism that the party is still part of the ‘remaining London elite’.” As Starmer sought to reposition Labor as a more overtly patriotic force, the next challenge would be to “go beyond the flags and show the British public why Labor values are British values in a more consistent and effective way.” base “, he added. Two of the most important elements would be to run in elections with a clear view of what might happen in a suspended parliament, to face “inevitable attacks” that Labor will ally with the Liberal Democrats and the SNP to reverse Brexit. and offer a broader vision of change. “With [the general election in] “In 2024, individual issues such as Partygate will have long since faded, but the issue of Johnson’s leadership and the consequences of his rule will remain,” the report said. “In the coming years, the task of the Labor Party is to turn this narrative into a strong political platform that meets the challenges of today and not those of 25 years ago.” In an introduction to the report, Alastair Campbell, Blair’s press secretary, said that in addition to focusing on government failures, Starmer should “show the difference a Labor government can make.” “Labor, their MPs keep telling me, has many policies, but the public does not know what they are,” he said. “You can not blame the public for that. And while the media is a huge obstacle, you can not blame them. “Workers must constantly communicate the difference they would make.” A party source said that there was already a strict and stable communication operation and that Starmer and his aides were regularly associated with media organizations from the right and left.
